How to build brilliant sustainable communications and avoid misleading messages
Thursday 5th January 9:30am
In 2023, the BPMA’s agenda on sustainability in our industry kicks off with a webinar to help the industry understand how to avoid greenwashing in their marketing and communications.
Selling sustainable goods can be a minefield but with an end user audience looking for more clarity on what your sustainable propositions are, it’s a good idea to understand why it’s important to get your communications right, how to position and what terms really mean to the end user.
The BPMA are hosting another of their popular webinar series to explore the topic on Thursday 5th January 2023 at 9:30am, look at what we should be saying when it comes to popular sustainable terms and why it matters.
Who should attend?
This session is open to the whole industry and is perfect for any suppliers or distributors who want to check their comms are in great shape when it comes to sustainability or any claims they are making. As we’re also sharing some of the latest end user thinking and stats about how our customers are looking for straightforward, simple to understand terms, anyone planning their next social posts or client newsletters will find useful information to help them plan for success.
Open to the whole industry, we will cover the key need to know points of DEFRA’S Green Code and the relevant CAP Code section plus answer your questions.
Once registered, you will receive an automatic registration link to attend. Please check your junk mail. A reminder will be sent prior to the webinar to all registered attendees. Everyone registered will receive a recording link after the webinar has finished.
Published on: December 12th, 2022
