Honest, a new ethical brand owned by co-cre8, this week launches the Honest Bottle on Sourcing City! The Honest Bottle is the ONLY reusable bottle, designed and manufactured locally in the UK from locally sourced recycled single-use bottles and is 100% recyclable. To deliver a completely circular product, the Honest Bottle has been designed so that it can be easily recycled via household collections, once it reaches its end of life, to be made back into new bottles, again and again!
The lightweight reusable bottle is sleek and stylish, with an ergonomic, instantly recognisable cutting-edge design. As the product was designed in London, the 8 stock colours are all named after iconic areas of the capital and include; Soho Yellow, Brixton Blue, Camden Pink, Notting Hill Violet, Shoreditch Orange, Hyde Park Green, Kensington Blue and Westminster Grey.
Although the number of reusable bottles has grown rapidly in recent years, not all products can be described as truly environmentally friendly nor locally made. The Honest Bottle, on the other hand, is the only reusable bottle that has been designed and made in Britain, from UK-sourced post-consumer recycled single-use bottles (rPET & rHDPE plastic) and which can be easily recycled in a closed loop system.
Having spent the last 10 years pioneering the design and implementation of systems to collect, recycle and repurpose food and beverage packaging, the Honest team became increasingly frustrated with the ever-increasing rate of ‘greenwashing’ in the marketplace. Our response was to create a brand and product with an unrivalled level of transparency and honesty in order to set a new and much needed benchmark.
“Nearly every product or brand is now making a claim on sustainability, meaning that both buyers and customers face significant challenges in navigating through the greenwash. We therefore hope our truly transparent and ‘honest’ approach not only underpins the credentials of our own product, but highlights some of the fundamental questions that should be asked when sourcing a ‘sustainable’ product” – Georgia Bell, Sales and Marketing Manager of co-cre8 and Honest brand.
Wanting to do more to tackle the root cause of the issue surrounding single-use culture, Honest launched their own purposeful initiative, Honest Project, to increase the accessibility of publicly available drinking water in every country they operate. Honest will dedicate time and resource to install publicly available water refill points, using proceeds from the Honest Bottle sales. For brands wanting to collaborate with Honest on the Honest Project, please contact Honest directly hello@honestbottle.com.
The Honest Bottle is customisable for brands, offering an exciting opportunity to collaborate on truly sustainable, locally made merchandise that utilises locally sourced recycled material. Various options for customising including logo printing (strap), custom colour through pantone matching (lid/strap), embossing/debossing of logos (lid/strap) and custom packaging are available. MOQ for customisation starts at only 32 units and printing can be turned around swiftly.
“We believe that the Honest Bottle sets a new benchmark for promotional products, through the use of local recycled material, in a locally manufactured product that can be recycled locally via a closed loop system at end of life. We are already collaborating with likeminded brands who share our vision for truly circular products and systems, and who want to push their sustainable credentials to the next level.” – Peter Goodwin, Managing Director and Co-founder of co-cre8 and Honest brand.
For all enquiries, please contact the Honest team at hello@honestbottle.com
Published on: March 31st, 2023
