Edible Merchandiser, Eat My Logo are celebrating 3 years since the launch of their Trade Portal this week! The world is a very different place since it was first established, however the system has stayed up to date with distributor requirements. In more recent months, Eat My Logo has added in a smart pricing system, enabling their trade members to search and find products much more quickly and easily than before.
They have also expanded the amount of marketing resources available on the site to now include videos, email campaigns and social posts just to name a few. Furthermore, their distributors which have signed up to the trade portal are able to stay more up to date on new product information, such as new ranges than direct customers would be.
The Trade Portal was first introduced back in 2020 to help their trade customers access information quickly, such as specifications and pricing, without the need to speak to Eat My Logo directly. The hub also contains a vast array of marketing materials, including brochures, graphics, email campaigns and promotional videos which their trade customers can use to promote their products with.
Benefits of the Trade Portal:
There a various benefits for using Eat My Logo’s Trade Portal. For instance, it allows for their distribute partners to increase their offering to their clients, ultimately enabling them to provide a much better service. This is due to the ability to see Eat My Logo’s specs across their product ranges, allowing their distributor partners to provide their customers with a more in-depth view of their products in relation to flavours, branding area, shelf life etc.
Furthermore, the resources area on their trade portal will enable their distribute partners to access various marketing materials such as brochures and email campaigns which they can then forward onto their clients. Overall, this would encourage sales to be made, therefore increasing revenue for their distribute partners.
Since the launch of their trade portal, Eat My Logo has reached an incredible number of client sign ups, with over 1000 active users, with an average of 5 users signing up each week.
Daniel Clarke, who is the Business Development Manager at Eat My Logo commented “Over the years, we have received amazing feedback from our Trade customers on how our portal has been a useful tool for their sales and marketing teams when promoting and selling our products to their clients”
Become an expert in edibles today, register or log-in to the trade portal below:
Get in touch with Eat My Logo
01772 472580
Published on: May 31st, 2023
