Drinkware specialist First Editions is inviting Merchandise World visitors into its ‘inner circle’ as it unveils a revolutionary innovation in sustainability.

The new bottle is crafted from 100% post-consumer waste and is designed to keep recyclables out of landfill.

With both safety and quality at its core, the newcomer is food grade assured, BPA free and dishwasher safe.

First Editions’ MD Mark Alderson commented: “We’re confident that our latest innovation represents a pivotal moment in drinkware sustainability. With this product, we’re aiming to redefine sustainability standards, and of course once more showcase our dedication to responsible and transparent business practices.”

The new product will launch at Merchandise World with the help of Birmingham Energy Institute’s Climate Innovation Platform (CIP). First Editions were selected as one of thirteen businesses to join the platform and marks a major milestone in their commitment to achieving net-zero emissions and driving the development of sustainable products.

Supported by HSBC UK and delivered by the University of Birmingham in partnership with Energy Systems Catapult, the CIP provides SMEs with tailored packages of support to drive the commercialisation of innovative energy products and services.

Make a beeline for Stand 51 at Merchandise World for your exclusive opportunity to find out more.

Published on: August 25th, 2023