Three companies, one brand: Prosfera.pl, Lanyard.pro, and Smyczomat.pl have united under the common name Lanyard.PRO.

The new brand has undergone rebranding, which includes the introduction of a new logo aimed at improving communication with clients and enhancing recognition. The goal of this change is to strengthen the market position and increase the global recognition of the Lanyard.PRO brand.

“The unification of forces under one brand will enable us to operate more effectively and provide better customer service,” said Henryk Surdej, Managing Director of Lanyard.PRO.

The new logo retains elements of the previous brands, making it easier for clients to transition through the change process. The refresh of the logo is part of a broader rebranding effort, which also includes changes in communication and marketing strategy.

“The change of our symbol is another step in the development of the Lanyard.PRO brand. We want to be recognized and valued by our clients, which is why we constantly work on strengthening and enhancing our brand,” added Barbara Hałas-Katra, Sales Director.

The new logo will be gradually introduced on products and promotional materials, as well as integrated with the website and social media profiles to ensure consistency in communication.

This is an important step in the company’s development and another stage in building a strong Lanyard.PRO brand, which is already well-recognized and valued by customers worldwide.

Published on: July 4th, 2024