San Diego, CA – Goldstar is preparing to unveil a fresh, new brand identity in January 2025, and it’s more than just a logo makeover, it’s a whole new way of thinking. This exciting rebrand marks the beginning of a new chapter in the company’s journey, reflecting their commitment to making things simpler, smarter, and more impactful for its partners.

 

Focused on helping brands tell their stories and make better, more sustainable choices every day, Goldstar is on a mission to create a world where alternative options are not just possible, but easily accessible to all.

 

Attendees at the PSI Show in Europe and the PPAI Expo in North America will be among the first to experience the new brand identity and explore its expanded lineup of innovative, thoughtfully designed products.

 

Heather Smartt, Goldstar’s Global Head, shared her enthusiasm: “This rebrand is much more than a fresh look, it’s the beginning of an exciting new chapter for Goldstar. As we continue to evolve and adapt to the changing needs of our industry and partners, this rebrand reflects our commitment to delivering amazing products, exceptional service, and complete transparency across the business.”

 

Goldstar invites its partners and clients to join in celebrating this transformation. The rebrand is set to kick off a new era of thoughtful design and customer-focused innovation, elevating its mission to provide products that truly resonate with today’s values. Get ready for a glimpse at what’s next as the company prepares to redefine what it means to partner with a purpose.

 

Published on: November 27th, 2024