The 23rd Advantage Group Annual Members Meeting and Awards dinner took place at The Belfry Hotel and Resort, Sutton Coldfield on 29th November.

A packed room of over 100 diners enjoyed a lively, hybrid event of world cup fever, early Christmas festivities and awards, surely an industry first?

Prior to the Advantage Awards, Member, Promo Brand took the opportunity to celebrate their 10th anniversary in business by rewarding

two suppliers for their digital innovation. These went to PF Concept and XD Connects and were collected by Rob Durant and Paul Maye respectively.

 

This was followed by the main awards which were presented as follows:

Group Supplier of the Year, Commended: Bagco, Hainenko and Impression Europe.  Highly Commended: Laltex Promo and Preseli. Winners for the second

Year running were XD Connects. Two new awards were introduced this year, Account Manager of the Year which went to Alex Daniels of Mid Ocean Brands,

and Customer Service Team of the Year which was awarded to Laltex Promo. The Members awards were: Best use of Advantage Web site – Beeline Promo Products

Group Member of the Year – Commended: Galpeg, Promo Brand and Stay Sourced who got a special mention for being the most consistent performers in the awards

since they joined the group. Highly Commended: Nadel and Willsmer Wagg. Taking the Winners position for the third consecutive year was Mojo Promotions, an

incredible feat in the face of some strong competition.

 

Earlier in the day, at the members meeting, Vibrant Colour were awarded Catalogue Cover of the Year for their Masters of Merch concept. The meeting also featured

presentations from Senator Pens and the BPMA.

 

Advantage Director, Lawrence Angelow commented: ‘’ I am delighted to report on another fantastic and well attended event. I feel for the first time since the pandemic

that we are truly getting back to some sense of normality and that the appetite for networking has returned, which has to be good news for the industry overall.

Although we no doubt face a challenging year ahead, I hope this confidence and positivity can remain strong. Finally, I would like to thank our wonderful Members and

Suppliers for their ongoing support, something we never take for granted.’’

Published on: December 2nd, 2022