Innovative Digital Printing Turns an Emblematic Product into a Blank Canvas for Iconic Brands.

BIC Graphic introduces BIC® Cristal® Expression, a customisable version of the iconic BIC® Cristal® pen. This groundbreaking innovation allows iconic brands, cultural institutions, and artistic venues to tell their stories and leave a lasting impression on a legendary product using cutting-edge digital printing technology.

Maintaining its characteristic transparent design and distinctive cap, BIC® Cristal® Expression retains the familiar shape that millions recognise, now offering endless customisation possibilities.

This new promotional product allows brands to connect with their audiences in a memorable and impactful way. Each pen can reach up to 100 individuals, giving it greater influence than standard promotional items. BIC® Cristal® Expression not only enhances brand perception but also fosters a unique and lasting connection. As part of its B2B branding strategy, the campaign focuses on personalisation, iconicity, and the emotional connection between the brand and its target audience. A unique visual identity, video, and narrative were created to embody this concept, all encapsulated in the campaign’s tagline: “Brand an Icon.” This comprehensive approach underscores the timelessness of the BIC® Cristal® while highlighting its new customisation potential.

 

BIC® Cristal® Expression is now available for custom orders. For more information, visit bicgraphic.com

Published on: November 7th, 2024