MANCHESTER, UNITED KINGDOM, 22 January 2021 – Brand Addition, a leading provider of creative and promotional merchandise for global brands, announced the appointment of Karl Whiteside to the role of Group Managing Director. Whiteside will assume the leadership of the global organization which has offices in the United Kingdom, Ireland, Germany, Hong Kong, China, and The United States. Chris Lee will continue in his role as CEO of The Pebble Group, the UK based parent company of Brand Addition and Facilisgroup.

 

Karl has served as the Managing Director of Brand Addition’s US business since August 2017. He brings 14 years of industry experience backed by roles in Supply Chain, Inside Sales, Compliance, Logistics, and Executive Management. During his time at Brand Addition, Karl has worked to evolve the company and helped grow its list of international clients while focusing on technology and customer solution improvements throughout the business.

“We are excited for Karl to bring his leadership talents, enthusiasm, drive, and customer centric approach to a broader role for the organization” says Lee. “Karl leads with passion and resolve, holding himself accountable while supporting his team and our customers”.

Brand Addition is embarking on its new 4-year plan, baONE Sustainability & Growth, which Whiteside will lead and help to transform the organization into a sustainability leader within the promotional products industry.

Brand Addition – www.brandaddition.com

Brand Addition, is a leading provider of creative and promotional merchandise to global brands. Brand Addition utilizes its global network to source and deliver complex and creative promotional product solutions to support the marketing efforts of its multi-national clients, who operate in sectors which include health & beauty, fast moving consumer goods, transport, technology, banking & finance and charity. Brand Addition’s clients primarily comprise major global brands under contract.

 

Published on: January 27th, 2021