As the dust settles after The Queens Jubilee bank holiday weekend, B-Loony reflect on celebrating Her Majesty’s 70th year as Sovereign, and what has been the busiest period in the company’s history for manufacturing bunting.
As the B-Loony team began preparations for the most significant event of 2022, and with their core products being synonymous with a celebration, the expectation of being busy was high, but what was to evolve far succeeded any expectation.
Despite nervousness around the state of the economy, which made demand planning a challenging task, the operations team procured additional stocks, increased capacity with investment in new machinery, and drafted in additional resource to cope with demand.
With a marketing campaign organised and ready to go, the team set to work promoting their bespoke and stock balloons, bunting and handwaving flags, adorned with Union Flags and official Jubilee emblems, and the enquiries soon flooded in.
However, as seems to be customary for the promotions industry, despite the early enquiries, a significant number of orders were only received in the final weeks leading up to the event, putting intense pressure on the sales, processing, and production teams to deliver in time.
Whilst some customers were notably cautious about buying early amidst the economic instability, others had simply been let down by suppliers in the far east, a common theme we’ve all come to recognise.
Nevertheless, the team continued working miracles right down to last minute, supplying stock product where there was simply no time or production space left for personalisation.
With just hours to go, the final orders were shipped out, and the team celebrated what was a remarkable achievement, manufacturing and delivering over 400 miles worth of bunting, enough to stretch from London to Luxembourg!
As the directors thanked the team for all their hard work, staff raised a glass to celebrate a record month for the company, and congratulate Her Majesty, on a Platinum Jubilee to remember!
Published on: June 13th, 2022
