Geiger, one of the world’s leading suppliers of branded promotional products, has been awarded ‘Distributor Marketing Campaign of the Year’ by the BPMA (British Promotional Merchandise Association) for their Geiger Green Live sustainability marketing campaign.
At the annual BPMA awards dinner, in Coventry, UK, Geiger were recognised for their campaign to raise the profile and consumption of sustainable and eco-rated promotional merchandise. Judged by an independent panel, the campaign centred on a product showcase event held in London in 2022, where supply-partners were invited to showcase a carefully audited range of sustainable promotional products, to a guest list of invited Marketing, HR and Procurement professionals, from leading brands across the UK. As well as the products on display, the event featured keynote speakers from Sedex and Terracycle, who provided thought leadership on steps to improve the impact of sustainability initiatives in marketing campaigns.
“We’re delighted to have received this award” states Vicky Kinasz, Managing Director of Geiger International, “…we want to be seen as a leader in sustainable marketing ideas and our team are making an incredible effort to promote eco alternatives for our customers, and this award is a tremendous recognition of these endeavours.”
As one of the UK’s leading promotional merchandise distributors, Geiger supplies branded promotional products to companies choosing to use incentives, gifts and rewards to engage customers and colleagues alike. Geiger are experts at designing product ideas for brands to use in their marketing plans and sourcing products from their accredited, international supply chain. In recent months they have become a market leader in the supply of sustainable and eco ‘green’ products helping customers to lessen the environmental impact of their campaigns.
“In 2022 we published our first ever Sustainability Pledge and made a commitment to encourage more use of sustainable product ideas, the success of Geiger Green Live added more momentum to our strategy which includes Geiger UK being awarded Platinum status by EcoVadis, a respected certification of our operational practices and one that ranks us in the top 1% of businesses in this field ” explains Vicky. “…efforts will continue in 2023, with another Geiger Green Live event planned for May and the launch of a new partnership with carbon offset specialists Ecologi who are helping us to measure, reduce and ultimately offset our carbon impact.”
Published on: February 1st, 2023
