Goldstar is excited to announce its latest step in its commitment to responsible business practices by joining the BPMA (British Promotional Merchandise Association) Step Forward Pledge.

 

The Step Forward Pledge encourages members to set and achieve meaningful environmental and social goals, with progress reviewed annually to ensure Goldstar stays on track. As part of this initiative, Goldstar is proud to display the 2024/25 Step Forward Pledge logo, which will now appear alongside the BPMA logo in communications with distributors. This mark symbolises Goldstar’s dedication to sustainability and helps partners easily identify the company as committed to responsible practices.

 

“The BPMA Step Forward Pledge underscores our ongoing efforts in the industry,” said Heather Smartt, Global Head of Goldstar. “Being part of this initiative demonstrates to our distributors that we’re not just making promises but are fully committed to taking real, impactful steps towards meaningful change.”

 

Goldstar’s journey toward more sustainable business practices is already well underway. In 2023, the company launched the Made Better™ initiative, introducing a thoughtfully curated collection of products made from recycled, reclaimed, and certified materials, including the Reborn Recycled Aluminium Pen, which was awarded the BPMA’s 2023 Innovative Product of the Year – Gold. With a focus on using recycled materials and reducing plastic waste, Goldstar remains dedicated to expanding its responsible product development efforts.

 

Looking ahead, Goldstar will continue to push forward by seeking new certifications, conducting lifecycle assessments, and more. The ongoing commitment ensures the company will keep offering thoughtfully designed products that meet the demands of today’s environmentally conscious marketplace.

 

For more information on this initiative, visit here.

 

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Published on: October 25th, 2024