North Wales-based trade supplier Preseli has announced that it will be providing a lanyard recycling program for all lanyards returned from the January Merchandise World exhibition.
The lanyard repurposing initiative is part of their commitment to the BPMA’s StepForward Pledge – a programme of sustainability-driven initiatives set to take place in 2024.
The Merchandise World show will see dedicated lanyard recycling bins in place at the exits, encouraging visitors to return their lanyards for onward use or recycling. The initiative has been developed by Preseli with the support of the Merchandise World team at Sourcing City and the BPMA.
A similar initiative at last September’s show saw over one-third of lanyards being returned.
‘This is a simple and effective step to help reduce event waste at Merchandise World – we all tend to take lanyards home after events and we’re delighted to support Preseli, one of our first members to take the StepForward Pledge, with this initiative.’ said BPMA CEO Carey Trevill.
Published on: January 19th, 2024
