The Sourcing City executive team, joined by key technology business partners during the day, recently held their annual Strategic Planning Day at the Guildford Cricket Club Pavilion.

The day involved reviewing all aspects of the services offered by Sourcing City and Promotional Office Software and generating exciting new ideas.

A host of ideas were presented on how we can invest to build on our services to the promotional merchandise industry, with a particular emphasis on creative innovations, and the implementation of the latest technology for the future.

Each idea was discussed to identify which would best increase the positive experience of our customers, after which a shortlist of short-term and long-term investments were agreed, and an action plan is now underway to implement the new developments to ensure that our existing market leading services are further enhanced.

David Long, Founder & Chairman commented: “Planning for the future is always exciting, and we were delighted to come away with a clear plan on how we will be investing to provide new ideas and enhanced services for all of our customers in the coming months.”