17TH March 2025 — The Outdoors Company, the UK’s leading retailer of leading supplier of premium outdoor and lifestyle brands, is excited to unveil a bold new brand identity. The brand refresh is a direct response to the company’s ongoing growth, as well as a reflection of its premium brand portfolio.
The new look, including a modernised logo, refined colour palette, and an updated website design, highlights The Outdoors Company’s commitment to offering innovative, premium products to its global customer database. The Outdoors Company partners with an extensive range of renowned outdoor and lifestyle brands, including The North Face, Columbia, Osprey, Herschel, and Rab. With over 600 products and 100 brands in its portfolio, the company is the preferred supplier of outdoor brands to the corporate sector. Their products, which combine functionality and style, are designed to meet the needs of businesses looking for high-quality promotional gifts and branded merchandise.
The brand refresh is just one step in The Outdoors Company’s journey to deliver exceptional outdoor and lifestyle products to the corporate sector while upholding the highest standards of professionalism and service.
“We are proud to introduce our new identity that better captures who we are today and where we’re headed in the future,” said Mark Dix, Director of The Outdoors Company.
In addition to the recent brand refresh, The Outdoors Company has also announced its plans to expand its operations across Europe, including official membership with a number of key promotional industry bodies including; The Platform of and for Promotional Products Professionals (PPP), The Belgian Association of Promotional Products (BAPP), The Polish Chamber of Promotional Articles (PIAP), Gesamtverband der Werbeartikel-Wirtschaft | Willkommen im (GWW) and The Association of European Promotional Products, (Fyvar). In the coming weeks, The Outdoors Company also has plans to set-up a new dedicated EU Team providing sales and admin support to European customers.
For more information about The Outdoors Company’s new look and upcoming initiatives, please visit www.theoutdoorscompany.co.uk. Or for sales queries, contact sales@theoutdoorscompany.co.uk.
About The Outdoors Company
The Outdoors Company is a leading supplier of premium outdoor and lifestyle brands, providing over 600 products and 100 brands to the corporate sector. With an operational presence in the UK and Europe, the company offers a wide range of high-quality promotional products that combine functionality and style. Its portfolio includes industry-leading brands such as The North Face, Columbia, Osprey, Herschel, and Rab.
Published on: March 17th, 2025
