Is wearing a uniform right for your staff in this social media, online world?

 

Well we would say yes – if you have a company brand and you want to be recognised

 

A recognisable uniform means a recognisable brand. The more ways a customer can connect to your brand, the more they will remember to come to you when they need your services. A strong uniform can also act as a fantastic advertising strategy, as potential customers may have access to the brand while they are on the move.

If a member of staff is wearing a uniform, it is likely they will be more aware of their actions as they are easily identified by their uniform and name badges. Being more aware is likely to result in more positive behaviour, which will create a positive impression of your company and ultimately will influence how your customers feel about your brand.

 

In general, a uniform promotes competence and experience, which inevitably suggests organisation and efficiency. The image of your employees also has a direct reflection on your company, and a uniform will help them to adopt a professional look at all times.

The sense of belonging it can encourage can ensure employees take greater responsibility for their collective actions. It can also act as a great leveller encouraging everyone to take an equally professional approach as they are part of the same team

 

And yes we can provide uniforms so we might be biased.

 

Are Uniforms a marketing tool

 

The importance of using uniforms as a marketing tool for a business has undoubtedly led to a focus on branding and imagery.  The wider availability of branded workwear, is one tool newly available to marketers to help boost image, improve customer perceptions and also make employees feel more like part of a team.  In a survey of 13,000 workers across a range of business sectors in the UK, revealed that more than 90 per cent argued that what a person is wearing determines how professional and trustworthy they look, while almost 40 per cent said ‘scruffy clothing’ in the work environment impacted performance. Some 62 per cent felt that wearing formal wear or a uniform made them feel part of a team and 60 per cent were more focussed in their job.

 

Check us out at www.3drakes.co.uk where we can produce branded, printed and embroidered  workwear and clothing with minimum orders as low as 1

 

Published on: April 5th, 2024