September 17th 2024 – Senden, Germany – Geiger, the world’s largest family-owned and privately held promotional products distributor, is pleased to share that prior to their acquisition of WER GmbH, WER had acquired R.B. Werbemittel from Rheinmünster, on July 1, 2024. Geiger announced their acquisition of WER, GmbH on July 11, 2024.
“We are excited about WER GmbH’s acquisition prior to them joining Geiger. It is a testament to their commitment to expanding our services and market reach,” said Vicky Kinasz, Vice President of Geiger International. “Now operating as WER, a Geiger Company, GmbH, we will have an even stronger reputation and coverage for our clients with R.B. Werbemittel as well.”
R.B. Werbemittel’s owner, Claudia Ibach, expressed confidence in the transition, stating, “As I approach retirement, it was important to find a partner who could continue to support my customers with the same dedication. WER GmbH, a Geiger Company’s, comprehensive services will enable me to focus on delivering even better support in the coming years.”
“Claudia’s experience is a real added value for our entire team and with her always cheerful and positive manner, she is a perfect fit for us,” explains Alex Heinecke, Managing Director of WER GmbH.
The acquisition of R.B. Werbemittel underscores WER GmbH’s strategy of growth through both organic and inorganic means. With over 100 employees, WER GmbH serves customers across Germany, the UK, Luxembourg, Austria, and Switzerland. The company’s recent integration into Geiger further strengthens Geiger’s ability to deliver innovative solutions and top-tier service to a growing client base in Europe.
About Geiger
Geiger is the largest privately held and family-owned promotional products distributor in the world. A fifth-generation business headquartered in Lewiston, Maine, Geiger operates from offices throughout the U.S. and Europe and is affiliated with more than 450 independent sales representatives. Geiger is a socially and environmentally conscientious company, providing proactive, comprehensive marketing solutions to their clients.
Published on: September 17th, 2024
